What is content marketing? How important is for digital marketing?

Content marketing is one of the most important aspects of digital marketing. All the work of digital marketing depends on the content. Again a good content does not succeed without proper marketing. So in the case of Content Marketing, in addition to writing good content, there is a need for proper marketing.

Why Content Marketing?

Content Marketing (Content Marketing) helps buyers or viewers to understand correctly and increase the attraction of a brand's product. It strengthens the relationship between the brand and the buyers because they benefit a lot from it. Like now you are benefiting from reading my free content. That's exactly what we will do when we launch the free digital marketing course.

While marketing is not free, the long-term effects of content marketing make it the equivalent of free. Content marketing builds trust. Just like reading our free content is building your faith in me.

Good content will attract more people to any organization or business. So the more good content is published, the more people will be attracted to that company or business.

Different types of content

1) Knowledge

2) Interviews and expert opinions

3) Information and case study

4) User-created content

5) Content created from users

Let us know the details about the sections-

1) Knowledge

About 75 percent of the published content falls into this category. Because most bloggers want to lead the way society thinks. Through blog posts or videos, sometimes with the advice of the readers, sometimes by sharing personal experiences with the readers, they present their thoughts, opinions, decisions in front of the readers.

2) Interviews and expert opinions

You can expand your network by interviewing different eminent people or experts in specific subjects. This will allow you to present information about various known and unknown topics to your readers.

3) Information and case study

In this case, you have to make a report on a single subject by judging and analyzing various surveys, polls, and information. Which requires a lot of time and study. Being able to publish an original case study with such content greatly enhances its credibility.

4) User-created content

You can create a group or forum with users. Where everyone will publish their own content and the rest will review it.

5) Content created from users

You can search the internet for a topic and create content with specific information from multiple reports.

The different types of content are:

1. Writing
2. Image (view)
3. Audio
4. Video (audio-visual)
5. Writing includes reports, blog posts, e-books, white papers, e-mails, social media posts, etc.
6. Pictures - graphics, infographics, slide decks, cartoons, charts combined with your own written content makes it better for readers.
7. Audio- Podcasts, audiobooks are very popular nowadays. Now many people love to listen more than to read.
8. Video - This is one of the most popular forms of content delivery. YouTube and Facebook have doubled in popularity due to video content marketing. Channels like Netflix, Amazon Prime Videos, Hotstar have gained popularity. So our advice is if you have the ability to create video content, do it more.