Still not marketing on LinkedIn?
If you only limit yourself to following and accepting contacts, you are wasting the number 1 professional social network and tool that has been on the market since 2003.
LinkedIn has a difference from the rest, and that is that it is a platform focused on the labor and professional world, whose main objective is to connect professionals and companies from all over the world.
If you are new to LinkedIn and do not have much experience in this world, here are some instructions to familiarize yourself with this platform.
LinkedIn for Beginners: How to Succeed
If you want to know how to squeeze LinkedIn from a Marketing point of view, here is the guide where you will learn step by step to make your winning strategy.
But if you are still a bit lost with all this LinkedIn, here is an article where we explain what it is, what it is for, and how it can help you 😉
What is LinkedIn and what is it for?
Where to start your LinkedIn marketing strategy
Users have a presence on LinkedIn with two objectives:
▶ ️ They have a personal profile and want to search for a job or promote their personal brand.
▶ ️ They seek to promote and increase the visibility of their company.
Whether you are on LinkedIn for the first or for the second reason, to achieve your goals you will have to apply a marketing strategy.
And that's what we're going to tell you now, so take note ...
LinkedIn Marketing Tips for Success:
We are going to go step by step but without forgetting any of the important factors within this social platform:
1.CREATE YOUR COMPANY PAGE
If you want to publicize your business, increase visibility, and gain followers, it is essential that you have a page on LinkedIn.
It is the perfect showcase for your business. With this page, you will get to:
- Potential customers
- People interested in your brand
- People who want to work with you
These pages should be a marketing landing with information about your brand or company with interesting data. Think of it as your cover letter to attract future clients.
This small hole on LinkedIn allows you to make updates to promote or teach your audience what your new products or services, offers, etc. are.
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