Twitter is one of the most important tools for advancing business on digital platforms. However, the average lifespan of a tweet is only 18 minutes. The lifespan of a post on Twitter is four times less than a Facebook post. So your Twitter and Twitter marketing methods need to be much stronger. Here we will discuss the 10 best tips for Twitter marketing.
1) Select the correct Twitter to handle / profile photo -
You need to choose a Twitter handle that is easy for buyers to remember, different from the rest. And of course, it has to be short. Try to have a name on all social media. Use the company logo on your profile picture. This will make people know the company better.
2) Optimize the bio to show the brand personality-
Write in the bio who you are, what you do, what is the name of your company, with whom you started this company, etc. Write down exactly what your brand is. You can specify how many customers there are. Tag them if they are associated with another brand. Use the necessary hashtags. (Twitter Marketing)
3) Tweet in ‘Peak Hour’ (Twitter Marketing) -
You need to see that Twitter users are more active on any given day of the week. If you post something at that time, it will reach more people. Analyzing the data, it was found that the CTRS of tweets on Fridays, Saturdays, and Sundays is much higher than on other days. According to a survey, the best time to post something is from 12 noon to 6 pm. According to some people, if you post something between 12 noon and 3 pm on Monday-Friday, it will spread more.
4) Use hashtags (Twitter Marketing) -
A proper hashtag doubles the engagement of a post. However, using more than two hashtags reduces engagement by 16 percent. So use the right hashtags needed for your posts. If necessary, you can see the best hashtags through Twitter Analytics. Or you can use the hashtag tool.
5) Advanced Searches (Twitter Marketing) -
Before you post anything, if you know who is more interested in your brand or thing, then your Twitter marketing work will be much easier. Example- Suppose you have a bakery. Search by typing a bakery or cake through Twitter Advanced Search. This will give you accurate information about who is looking for cakes in your area or who is interested in other bakery items.
7) Use pictures on Twitter to increase retweets.
If you use pictures in Twitter posts, you will get 69 percent more likes and shares. So post the necessary pictures with the post. You can also post with graphics of various discounts or special offers.
8) Use Twitter video-
As the picture is better than the normal text, the video also prints the picture. According to Adwick, a video post retweets six times more than a photo post and a photo post retweets three times more than a GIF post.
9) Create a poll and add followers-
Polls are a very easy way to increase engagement on your page. Click on Add to New Tweet and click on the poll icon. Then write the necessary questions. And as a result user engagement will increase. Besides, there will be market research, feedback, consumer research. You can keep an eye on other successful brands.
10) Twitter ads-
You can advertise on Twitter. However, advertising from Facebook to Twitter is more expensive. But it is very useful for your post or user boost.
Last words:
Twitter is a very important medium to increase brand awareness and increase user engagement. But the posts here from other social media are getting old very quickly. So in order to reach people's minds in a very short time, you have to come up with a new plan. (Twitter Marketing)
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