Email Marketing
Those of you who have already started studying Digital Marketing has become familiar with the term Email Marketing. However, many may still not understand what this is all about. How many mails come to your e-mail account every day. What is the number of emails you need? You can count by hand. The rest of the emails are all business. Mails come to you from different organizations.
From offers to lead generators or business promotions, all kinds of e-mails come to your account. These are e-mail marketing. You may be wondering what is the future of e-mail marketing? Let's say a little detail.
E-mail is a genie that everyone uses. According to a survey, 4 billion people worldwide currently have e-mail accounts. In addition, 1.50 million e-mails are sent to businesses worldwide every month. So if you don't start e-mail now, your business may fall behind.
It is difficult to say what kind of strategy will come in the future of digital marketing. However, e-mail marketing will remain. After spending a little less on e-mail marketing than the rest of the advertising on digital platforms. E-mail marketing can bring you up to 38$ if you spend 1$.
If your business is small then you can start Email Marketing at a low cost. It also allows you to reach mobile customers.
The content of the e-mail ad you send should be interesting and logical with your product. No matter what text, image, or video you use, keep it short.
Here's what you need to know about e-mail marketing:
Sending customers automatic e-mails will get your business a lot of publicity. For example, if a customer enters your website and leaves without buying anything, or if someone has not been on your website for a long time, you can send them an e-mail to tell them about things they have not seen. This way you can also do marketing about your next products.
Nowadays, your business will grow as you can present the products of your choice to the customers. Like you want to buy a good phone. Looking at the phone on various e-commerce sites. But if an e-mail comes with an offer mail with an admission credit card, you will not even see it open. Similarly, if a company emails you with an offer on the phone, you can open the mail and click on the main page to check. In this case, it is very important to maintain your customer list.
Remember this:
By 2020, e-mail campaigning is going to take a big place in digital marketing. Doing e-mail marketing in this way will increase your conversion rate.
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