Many experts have described SEO in its own way, which is useful for users to understand, but in the language of different search engines, SEO has been divided into 3 parts. Where there is a slight variation in the type of work that each does and confirms how many places a webpage will be.
1. White Hat SEO
2. Black Hate SEO
3. Gray Hate SEO
1. White Hat SEO
White hat SEO is the practice of doing SEO by following every search guideline or rule of a search engine, whether it is general or comprehensive. Those who want to do business online permanently or want to do business for a long time use this method of SEO. Even as a good quality SEO service provider I use this method on my own site and on clients site because white hat SEO does not come up with any kind of a bad idea from the search engine and even there is a possibility of getting a penalty so that business can be done safely and work. The results are also available quickly which is permanent and on the other hand, the clients are happy.
2. Black Hat SEO
Black hat SEO is where the risk is 100%. This means that search engines can kill your site with a penalty at any time. I myself never use this method and do not suggest it to anyone. Stay away from this method and do business online successfully. But if you want to do business online for a very short time, you can use Black Hat SEO. But it is good to remember that the risk is 100 percent.
3. Gray-hat SEO
Gray-hat SEO refers to the combination of search engine optimization and search engine optimization in a concerted effort to rank a page. Gray-hate SEO is not something I prefer, but in some cases I prefer. I will discuss in some other series of detailed SEO about the cases in which I prefer gray-hat SEO.
SEO types according to the type of work
According to the type of work, SEO has been divided into 3 parts:1. Onpage SEO
2. Offpage SEO
3.Tecnical SEO
Onpage SEO:
Onpage SEO is optimizing the internal aspects of a website, that is, sorting according to search engine rules so that the user likes your site and visits your site again to find out any information. Onpage SEO is very important in turning an online business into a brand. An example of an on-page SEO is that you have a new clothing store, now the color of the inside of the store is better, depending on the variety of fabrics, what kind of fabric is better to place, easily attract the customer's attention, etc. . In a nutshell, onpage SEO is a set of tasks that help search engines get the right idea about your website or online business. Onpage SEO of a website is based on certain topics. I will discuss that in detail in the next chapter Inshallah.
Offpage SEO:
Offpage SEO is the promotion of your own or clients' websites online. That means telling others about having a website or business online. In the broadest sense, offpage SEO is the process of welcoming visitors and increasing referrals by replacing or sharing your site's links or URLs on a variety of web sites. For example, a customer comes to your store to buy sugar but you don't have it and you know that there is a store next door, then you are telling the customer that there is a store next door. Similarly, others will refer you to your store. This whole process is also called backlinking which is one of the ranking factors of different search engines.
Technical SEO:
Apart from the above types, there is one more type of SEO, technical SEO, which exists in all types of SEO. The job of a technical SEO is to present the web site to the search engines in a good way. Such as how search engines will view your site, what kind of information will be indexed, what rules you have to follow, what needs to be corrected if it is wrong, etc. Also, certain topics such as permalink, 301, 302, 404, deindex issue, schema snippet implementation, Tag Manager, Search Engine Analytics and much more
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