Google Analytics is the analysis and monitoring tool for visits and users of websites and applications. It is the digital analytics tool that will help you make the best decisions at the key moments of your business. You will be able to see from the acquisition of traffic, that is, from where users arrive at your website, their behavior, with the average time of stay on your website, the times they return, the percentage of users who leave the website without taking any action, the countries, localities and even the cities through which they access your website.
How to connect Google Analytics?
But, to enjoy all this it is important that you connect your website with this free tool from Google. And how does it connect? Well, it's pretty simple.
- A Gmail account to get started.
It may be the simplest and most important part to enjoy this tool. You need to have a Gmail account to connect to your website.
- Sign up and connect
The next step will be to open the Google Analytics website and register your website. Create an account, which you can later segment into different properties or views. When you have registered, Analytics will show you a code that must be inserted in the header and body of your website. We recommend that if you are not an expert in installing codes within your website, you consult an expert; our support team will be happy to help you out.
- Download the official Google Analytics module or plugins in your CMS.
For PrestaShop or WordPress you will find among its modules or additional plugins the official Google Analytics. This tool will make it easier for you to connect your website with the digital analytics tool.
- We also recommend that if you are not an expert in CMS, consult an expert.
Your website, that great treasure where you have invested your time, is a great resource in the century of new technologies to grow with your business.
0 Comments