Before you start recording video for your business, you must first determine what you need it for and evaluate what type of video marketing works best for you.
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| Recording video |
1. Demonstration videos:
They are those that show how a product or service works.
2. Brand videos:
Those that reflect the purpose, vision, or mission of the company. They seek to raise awareness about a company and attract its target audience.
3. Videos of the event:
They seek to promote the brand through content generated from an activity or event.
4. Interviews with internal experts or opinion leaders:
An excellent way to build trust and authority with your target audience.
5. Educational or instructional videos:
To teach your audience something new or develop the basic knowledge they will need to better understand your business and its solutions.
6. Explanatory videos:
Used to help them better understand why they need your product or service.
7. Animated Videos:
They can be a great format for difficult to understand concepts that need strong images or to explain an abstract product or service.
8. Case study and customer testimonials:
To reinforce that your product can solve the specific problems of your audience.
9. Live Videos:
Provide a behind-the-scenes and special insight into the company. They tend to get higher participation rates.
10. 360 ° and VR videos:
Users “rollover” to view content from all angles as if they were physically inside the content. Allows viewers to experience first-person.
11. Personalized messages:
Video can be a creative way to continue a conversation or reply to someone via email or text message. They create a charming and unique moment for your prospects and can take them further in the buying process.
The idea is that the previous list has allowed you to visualize what type of video you need for your business because now we will see how to make that video.
For that, we have prepared this video marketing guide so that you can plan and record your video, and also achieve the marketing objectives that you have set for yourself. Let's get started.
How to make a video for your business
- Plan your video.
- Write your video.
- Understand and use your cameras.
- Prepare your talent.
- Shoot for editing.
- Edit your video.
- Choose your music.
- Record your voice over.
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