What is local SEO and why it is so important for your business

Local SEO concept

When we type google.com and search in our search bar, you will see that Google will take you to BD. Ever wondered how it is? This is mainly done through local SEO. When you do a Google search to buy something or an electronics product, but you must see the results of the area in which you are or the district you are in your search engine will show first. Of course, it will not show from the outside unless you search by typing the name of a specific area. When you search for something locally, you will find results in your neighborhood. And Google sees the issue of local SEO in a very important way and that is why Google always tries to show you the most useful information through search engines.

How many types of local SEO

They are constantly trying to analyze all the topics, including search engine algorithms, the user needs, search topics, and keywords. What kind of results will show depends on the user's key world and its location. Local SEO is usually considered based on keywords and search volume. On this basis, local SEO can be divided into two parts, one is IP based SEO and the other is location-based SEO.

IP based SEO search:

When you search for a product or service in a search engine, the search engine will show you the information closest to you, depending on your IP. When we look for Grameenphone's customer care location or a nearby bank, it is shown to us through this result IP reliance.

Location-based search:

When you search for something by typing it in a search engine but adding a specific location to the keyword. Then no matter where you are, the results of that particular place will show you, this is basically a location-based search.

Requirements of local SEO

We already know that SEO is very important and local SEO is slowly becoming important. Search engines always prioritize the needs of the user.

For example, you have an electronics store and by doing SEO of your website, you get four to five thousand daily visitors to your website. But no customer comes to your store or your showroom offline. Can you tell me why? Because you didn’t do local SEO. People from other countries or other locations can see your search results. If someone searches from a location near you, your website is not coming. Now if you do local SEO then when users search for any product or store of electronics in your area then your website will definitely come first in search engine. And they will easily find your store through your website. However, if you also arrange courier or delivery or also provide online services, then you can do SEO both globally and locally, both of which will be very useful.

Both local SEO and global SEO are currently in great demand. Because no matter how big a business you are, no matter how big a store or showroom you have, you will never succeed if your business is not promoted. Local SEO is gaining momentum over time. Websites like daraz.com, ajkerdeal.com, child are providing thousands of customer services every day through local SEO. The day is not far away when local SEO will become much more popular and in-demand than global SEO.